Faster, Higher, Stronger (WiFi)
Building A Kickass Acquisition Campaign For The 2022 Olympics
As the 2022 Winter Olympics approached, Comcast tapped Good Kid to craft a compelling acquisition campaign that would drive sales by convincing our target audience that Xfinity was the best way to watch the Olympics.
The Work
To make Xfinity inseparable from the Olympics, we created a campaign that described Xfinity’s offerings with the same powerful, breathless excitement usually reserved for Olympics action, centered around a visual conceit of athletes literally bursting out of the devices they’re being displayed on.
Video
Digital Display
Radio
The Results
“Next Level” significantly outperformed all Xfinity benchmarks in initial testing, including awareness, intent to purchase, brand relevance, brand sentiment, and more.